Industry: Real Estate
Services Provided: Branding, Logo Design, Full Brand Identity

About OXXO Properties

OXXO Properties is a high-end real estate firm looking to establish a strong, premium brand identity. Before partnering with DAB Technology, they explored branding solutions from 23 different agencies but were left unsatisfied. They needed a modern and at the same time quality-driven brand image that reflected their vision and values. That’s where we had the role.

Our Objectives

Our goal was to create a brand identity that showcased their confidence, elegance, and professionalism—a design that sets OXXO apart in the competitive real estate market in Dubai.

Challenges We Tackled

• Understanding OXXO’s vision after multiple failed branding attempts.
• Creating a distinctive and timeless logo that resonates with premium real estate aesthetics.
• Establishing a cohesive brand identity with a luxurious yet modern touch.

What We Delivered

A Logo That Defines Prestige

A logo is more than just a symbol—it’s the face of a brand. DAB Technology designed a bold yet refined logo, incorporating clean lines and strong typography to give it a modern and professional look. To elevate its premium look and feel, we carefully selected a gold and navy blue color scheme. Gold symbolizes wealth, success, and exclusivity, while navy blue represents trust, reliability, and sophistication. Together, these colors create a timeless visual identity that aligns perfectly with OXXO’s high-end real estate positioning.

A Brand Identity That Stands Out

Branding goes beyond just a logo—it’s about creating a consistent visual and emotional experience. We developed a cohesive brand identity that ensures every touchpoint, from business cards to brochures and marketing materials, reflects the same level of elegance and professionalism. Our team paid close attention to the finer details, such as typography, layout structures, and imagery, to maintain a sleek and polished look across all branding materials.

The Impact

• Immediate approval from the client—OXXO accepted our very first design, a rare achievement in their branding journey.
• A refined, high-end brand identity that positions OXXO as a leader in the real estate industry.
• A strong visual presence that reflects trust, credibility, and exclusivity.

Through expert branding and strategic design by DAB Technology, we helped OXXO Properties establish a powerful and lasting brand identity in Dubai that speaks volumes in the competitive real estate market.